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Brand Kit

The look and feel of the 904.

Logos, palette, typography, textures, and voice. Use these guidelines anywhere our brand shows up — press, partner decks, vendor signage, social posts.

01 / Logo

Our wordmark

The Gathering 904
The Gathering 904
The Gathering 904
The Gathering 904

Do

  • Pair the wordmark with the italic "904" accent.
  • Maintain clear space equal to the cap-height on all sides.
  • Use cream or ink backgrounds for primary applications.

Don't

  • Don't recolor the wordmark outside the approved palette.
  • Don't stretch, skew, or add drop shadows.
  • Don't place over busy photography without an overlay.
02 / Color

Palette

Ink (Deep Teal)
#1F2A36--ink

Headlines, dark bands

Aubergine
#23303E--aubergine

Premium dark accents

Cream
#F8F0DC--cream

Page background — golden hour

Cream Deep
#EFDDB6--cream-deep

Soft section breaks

Sunset (Clay)
#E08A4B--clay

Primary CTAs, sunset glow

Sunset Deep
#B85F2A--clay-deep

Hover states, links

Teal (Moss)
#3E6B86--moss

Secondary, palm shadow

Teal Deep
#1F3A4D--moss-deep

Tags, dark moments

Gold (Honey)
#D9A53A--honey

Signature script + accents

Sky
#C7D9E5--sky

Pale sunset blue accent

Stone
#E5DBC2--stone

Borders, cards

White
#FEFCF7--white

Cards, forms

03 / Typography

Type system

Display · Cormorant Garamond

Aa

Jacksonville, gathered.

Weights 400, 500, 600, 700 with a true italic. One italic accent word per headline.

Body · Inter

Aa

The best of the 904, in one place. We curate Jacksonville's most loved vendor markets, celebrating the makers, food, and neighborhoods of the 904.

Weights 400–800. Body 16/18px.

Script · Caveat

Gathering

Caveat is our handwritten accent — warm, legible, and friendly. Used sparingly for a short phrase or aside, never for body copy or buttons.

Eyebrow / Small caps

Inter 700, 11px, letter-spacing 0.22em, uppercase, clay-deep.

Vendor SpotlightNow OpenSan Marco
04 / Texture

Surfaces

Grain
Warm wash
Linen weave
04 / Voice

How we sound

Warm

Hospitable, never corporate. We greet, we invite, we thank.

Local

Specific to Jacksonville. Name neighborhoods, name makers.

Curated

Editorial confidence. We choose carefully and say less.

We say

  • "Jacksonville, gathered."
  • "Where the 904's makers meet their people."
  • "See you Saturday in Riverside."

We don't say

  • "Premier outdoor shopping experience."
  • "Activations and engagements."
  • "World-class vendors."
05 / Assets

Need the files?

Email us for high-resolution logos, lockups, and the full brand PDF.

Request brand assets